[{"id":272266035282,"handle":"all-old","title":"[DEPRECATED] Pet Supplements \u0026 Treats for Dogs, Cats \u0026 Other Pets [DEPRECATED]","updated_at":"2025-12-31T15:14:59+00:00","body_html":"\u003cdiv class=\"image-with-text__text rte body\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eExplore our full range of 100% natural pet treats and natural pet products below. Whether your pet is struggling with stiff joints, anxiety, or digestion issues, or you’re simply looking for some natural pet treats for your beloved companion - all of our products are designed to keep your pets happy and healthy. To explore natural pet products for specific pets, discover our \u003c\/span\u003e\u003ca href=\"https:\/\/www.petspurest.com\/collections\/dogs\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eall natural dog products\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e, \u003c\/span\u003e\u003ca href=\"https:\/\/www.petspurest.com\/collections\/cats\"\u003e\u003cspan style=\"font-weight: 400;\"\u003enatural cat products\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e, or \u003c\/span\u003e\u003ca href=\"https:\/\/www.petspurest.com\/collections\/other-pets\"\u003e\u003cspan style=\"font-weight: 400;\"\u003esmall animal treats\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","published_at":"2025-01-27T21:51:29+00:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"0.00"},{"column":"title","relation":"not_contains","condition":"Bundle (Standard)"},{"column":"title","relation":"not_contains","condition":"Bundle (Deluxe)"},{"column":"title","relation":"not_contains","condition":"Bundle (Premium)"}],"published_scope":"web"},{"id":156682354770,"handle":"cats","title":"All Natural Cat Products \u0026 Treats","updated_at":"2025-12-31T15:14:59+00:00","body_html":"\u003cmeta charset=\"utf-8\"\u003eExplore our extensive range of all natural cat products below. Whether you’re on the lookout for something specific to help your cat’s health, \u003ca href=\"https:\/\/www.petspurest.com\/collections\/cat-grooming\"\u003ecat pamper kits\u003c\/a\u003e and grooming products, or you’re simply on the hunt for some tasty treats, our all natural cat products are made with your cat’s health and happiness in mind. From \u003ca href=\"https:\/\/www.petspurest.com\/collections\/cat-treats\"\u003enatural cat treats\u003c\/a\u003e to \u003ca href=\"https:\/\/www.petspurest.com\/collections\/supplements-for-cats\"\u003ecat supplements\u003c\/a\u003e, your feline friend deserves the very best.\u003cbr\u003e","published_at":"2019-11-19T17:54:14+00:00","sort_order":"alpha-asc","template_suffix":"cats-category-page","disjunctive":false,"rules":[{"column":"type","relation":"not_equals","condition":"Hidden"},{"column":"tag","relation":"equals","condition":"For Dogs \u0026 Cats"}],"published_scope":"web","image":{"created_at":"2019-11-19T17:57:06+00:00","alt":"Pets-Purest-Cat-Tabby","width":448,"height":519,"src":"\/\/www.petspurest.com\/cdn\/shop\/collections\/Pets-Purest-Cat-Tabby.jpg?v=1654782323"}},{"id":676452073853,"handle":"all-natural-cat-products","updated_at":"2025-12-31T15:33:32+00:00","published_at":"2025-11-25T16:13:14+00:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"All Natural Cat Products \u0026 Treats","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eExplore our full range of \u003cstrong data-start=\"494\" data-end=\"531\"\u003eAll Natural Cat Products \u0026amp; Treats\u003c\/strong\u003e, crafted with simple, wholesome ingredients your cat will love. From nourishing \u003cstrong data-start=\"612\" data-end=\"626\"\u003esalmon oil\u003c\/strong\u003e for daily wellbeing, to gentle additions like \u003cstrong data-start=\"673\" data-end=\"695\"\u003egoat’s milk powder\u003c\/strong\u003e and \u003cstrong data-start=\"700\" data-end=\"718\"\u003epumpkin powder\u003c\/strong\u003e, our supplements are made to support your cat’s routine the natural way. You’ll also find \u003cstrong data-start=\"809\" data-end=\"835\"\u003enatural chicken treats\u003c\/strong\u003e and other grain-free snacks perfect for rewarding or everyday enjoyment. Made without unnecessary fillers or artificial additives, our natural cat range offers clean, honest products designed as nature intended — tasty, gentle and feline approved.\u003c\/p\u003e"},{"id":156682223698,"handle":"dogs","title":"All Natural Dog Products \u0026 Treats","updated_at":"2025-12-31T15:14:59+00:00","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eSupport your dog’s health the natural way with our range of \u003cstrong data-start=\"550\" data-end=\"588\"\u003eNatural Dog Supplements and Treats\u003c\/strong\u003e, crafted from clean, high-quality ingredients. From functional powders and oils that aid digestion, immunity, joints, skin and coat, to high-value natural treats perfect for training or daily rewards, every product is designed to help your dog feel their best. These are our customer-favourite, bestselling formulas and treats—free from artificial additives, fillers or harsh chemicals. Simple, natural, effective nutrition your dog will love.\u003c\/p\u003e","published_at":"2019-11-19T17:47:04+00:00","sort_order":"best-selling","template_suffix":"dogs-category-page","disjunctive":false,"rules":[{"column":"type","relation":"contains","condition":"Dog"}],"published_scope":"web","image":{"created_at":"2019-11-19T17:53:19+00:00","alt":"Pets-Purest-Dog-Viszla","width":448,"height":519,"src":"\/\/www.petspurest.com\/cdn\/shop\/collections\/Pets-Purest-Dog-Viszla.jpg?v=1654782253"}},{"id":156685402194,"handle":"best-sellers","title":"Best Sellers","updated_at":"2025-12-31T12:03:42+00:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eAt Pets Purest we pride ourselves on creating high-quality natural pet products that you and your beloved pet can count on. From nutritious and delicious \u003c\/span\u003e\u003ca href=\"https:\/\/www.petspurest.com\/\" data-mce-fragment=\"1\" data-mce-href=\"https:\/\/www.petspurest.com\/\"\u003e\u003cspan data-mce-fragment=\"1\"\u003edog supplements\u003c\/span\u003e\u003c\/a\u003e\u003cspan data-mce-fragment=\"1\"\u003e and \u003c\/span\u003e\u003ca href=\"https:\/\/www.petspurest.com\/\" data-mce-fragment=\"1\" data-mce-href=\"https:\/\/www.petspurest.com\/\"\u003e\u003cspan data-mce-fragment=\"1\"\u003edog treats\u003c\/span\u003e\u003c\/a\u003e\u003cspan data-mce-fragment=\"1\"\u003e to our range of \u003c\/span\u003e\u003ca href=\"https:\/\/www.petspurest.com\/collections\/supplements-for-cats\" data-mce-fragment=\"1\" data-mce-href=\"https:\/\/www.petspurest.com\/collections\/supplements-for-cats\"\u003e\u003cspan data-mce-fragment=\"1\"\u003ecat supplements\u003c\/span\u003e\u003c\/a\u003e\u003cspan data-mce-fragment=\"1\"\u003e and \u003c\/span\u003e\u003ca href=\"https:\/\/www.petspurest.com\/collections\/other-pets\" data-mce-fragment=\"1\" data-mce-href=\"https:\/\/www.petspurest.com\/collections\/other-pets\"\u003e\u003cspan data-mce-fragment=\"1\"\u003esmall animal supplements\u003c\/span\u003e\u003c\/a\u003e\u003cspan data-mce-fragment=\"1\"\u003e, these products are best-sellers for a reason.\u003c\/span\u003e\u003cbr\u003e","published_at":"2025-01-27T21:52:14+00:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"contains","condition":"Best"}],"published_scope":"web"},{"id":273069080658,"handle":"cat-allergy-supplements","updated_at":"2025-12-31T12:03:42+00:00","published_at":"2025-01-27T21:51:53+00:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"Itchy Skin Supplements for Cats","body_html":"\u003cp\u003e\u003cspan\u003eDitch the itch with our range of 100% natural \u003c\/span\u003e\u003cspan\u003efast-acting and long-lasting solutions. Many cats suffer with season skin sensitivities, which can cause dry, irritated or inflamed skin, thus creating an itching sensation. Specifically designed to help reduce itching, irritation and watery eyes, our products will keep your cat feeling healthy from the inside out!\u003c\/span\u003e\u003c\/p\u003e"},{"id":676452663677,"handle":"cat-itchy-skin-relief","updated_at":"2025-12-31T12:03:42+00:00","published_at":"2025-11-25T16:26:39+00:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Natural Itchy Skin Relief for Cats","body_html":"\u003cp data-start=\"550\" data-end=\"1148\"\u003e\u003cmeta charset=\"utf-8\"\u003eSupport your cat’s itchy, dry or sensitive skin with our \u003cstrong data-start=\"622\" data-end=\"651\"\u003eNatural Itchy Skin Relief\u003c\/strong\u003e collection. These gentle, wholesome products work from the \u003cstrong data-start=\"711\" data-end=\"725\"\u003einside out\u003c\/strong\u003e, using clean ingredients chosen to help maintain skin comfort and overall wellbeing. Our \u003cstrong data-start=\"815\" data-end=\"829\"\u003esalmon oil\u003c\/strong\u003e, naturally rich in \u003cstrong data-start=\"849\" data-end=\"860\"\u003eomega-3\u003c\/strong\u003e, is a popular addition for nourishing the skin and coat, while our \u003cstrong data-start=\"928\" data-end=\"948\"\u003eprobiotic blends\u003c\/strong\u003e are often selected to support gut balance — an important part of skin health. We also offer \u003cstrong data-start=\"1041\" data-end=\"1075\"\u003etargeted botanical supplements\u003c\/strong\u003e designed to gently complement your cat’s routine when they need a little extra care. Together, these natural options provide simple, supportive ways to help your cat feel more comfortable in their own skin.\u003c\/p\u003e"},{"id":272018866258,"handle":"dog-allergy-supplements","updated_at":"2025-12-31T12:03:42+00:00","published_at":"2025-01-27T21:51:52+00:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Natural Itchy Skin Relief for Dogs","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eHelp soothe your dog’s itchy, irritated or sensitive skin with our \u003cstrong data-start=\"627\" data-end=\"656\"\u003eNatural Itchy Skin Relief\u003c\/strong\u003e range. These gentle, nature-crafted supplements are designed to calm discomfort, reduce dryness and support healthy skin from within. Using clean, functional ingredients such as omega-rich oils, probiotics for gut balance and soothing botanicals, our formulas work to address the underlying causes of itching — not just the symptoms. Perfect for dogs with seasonal allergies, dry patches or ongoing irritation, this range provides natural, effective support to help your dog feel comfortable again.\u003c\/p\u003e"},{"id":676452106621,"handle":"cat-skin-and-coat","updated_at":"2025-12-31T15:18:43+00:00","published_at":"2025-11-25T16:23:24+00:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Natural Skin \u0026 Coat Care for Cats","body_html":"\u003cp data-start=\"550\" data-end=\"1148\"\u003eGive your cat the natural support they need for soft, glossy fur and comfortable skin with our \u003cstrong data-start=\"645\" data-end=\"665\"\u003eSkin \u0026amp; Coat Care\u003c\/strong\u003e collection. These simple, wholesome products work from the \u003cstrong data-start=\"725\" data-end=\"739\"\u003einside out\u003c\/strong\u003e, using ingredients such as \u003cstrong data-start=\"767\" data-end=\"781\"\u003esalmon oil\u003c\/strong\u003e for shine and nourishment, along with gentle additions that are often chosen by owners to help support \u003cstrong data-start=\"885\" data-end=\"917\"\u003eitchy, dry or sensitive skin\u003c\/strong\u003e. Whether your cat needs daily coat nourishment or a little extra comfort for irritated areas, this range offers clean, natural options crafted to complement their everyday wellbeing routine — helping them look and feel their best.\u003c\/p\u003e"},{"id":266563256402,"handle":"dog-skin-coat","updated_at":"2025-12-31T14:23:05+00:00","published_at":"2025-01-27T21:51:33+00:00","sort_order":"manual","template_suffix":"dogs-skin-coat-category","published_scope":"web","title":"Natural Skin \u0026 Coat Care for Dogs","body_html":"\u003cp data-start=\"283\" data-end=\"864\"\u003eKeep your dog’s skin healthy and their coat shining with our range of \u003cstrong data-start=\"353\" data-end=\"381\"\u003eNatural Skin \u0026amp; Coat Care\u003c\/strong\u003e supplements. Whether your dog needs everyday nourishment for a soft, glossy coat or targeted support for \u003cstrong data-start=\"487\" data-end=\"519\"\u003eitchy, dry or sensitive skin\u003c\/strong\u003e, our formulas are crafted with clean, functional ingredients that work as nature intended. Featuring omega-rich oils, soothing botanicals and gut-supporting nutrients, each product helps calm irritation, reduce dryness and promote long-term skin health. Give your dog the gentle, natural support they need to feel comfortable in their own skin.\u003c\/p\u003e"},{"id":274755453010,"handle":"new-collection-template","updated_at":"2025-12-31T15:25:29+00:00","published_at":"2025-01-27T21:51:49+00:00","sort_order":"best-selling","template_suffix":"new-collection","published_scope":"web","title":"New Collection","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eLorem ipsum dolor sit amet, consectetur adipiscing elit. Sed tempor eros id euismod semper. Cras tristique ac libero eget elementum. Cras velit ante, molestie in suscipit eu, commodo quis nibh. In gravida consectetur vulputate. Donec ac aliquam enim. Donec velit lectus, blandit quis laoreet sed, imperdiet id erat. Praesent turpis est, vestibulum eget egestas in, pretium ac erat. Suspendisse aliquam scelerisque risus elementum facilisis. Mauris auctor nisl sit amet risus finibus sagittis. Ut tortor ex, elementum a velit sed, sodales semper arcu.\u003c\/span\u003e\u003cbr\u003e"},{"id":268369952850,"handle":"cat-skin-coat","updated_at":"2025-12-31T12:03:42+00:00","published_at":"2025-01-27T21:51:34+00:00","sort_order":"manual","template_suffix":"cats-skin-coat-category","published_scope":"web","title":"Skin \u0026 Coat Supplements for Cats","body_html":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eExplore our range of 100% natural cat skin and coat supplements, specifically formulated to help improve the condition of your pet's skin and coat, help reduce itching, and help keep them looking and feeling their best from the inside out!\u003c\/span\u003e\u003c\/p\u003e"},{"id":276802240594,"handle":"all","title":"Supplements \u0026 Treats for All Pets","updated_at":"2025-12-31T15:14:59+00:00","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eExplore our range of 100% natural pet treats and supplements below. Whether your pet is struggling with stiff joints, anxiety, or digestion issues, or you’re simply looking for some natural pet treats - all of our products are designed to keep your pets happy and healthy.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","published_at":"2025-01-27T21:51:32+00:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"0.00"},{"column":"title","relation":"not_contains","condition":"Bundle (Standard)"},{"column":"title","relation":"not_contains","condition":"Bundle (Deluxe)"},{"column":"title","relation":"not_contains","condition":"Bundle (Premium)"}],"published_scope":"web"},{"id":669886054781,"handle":"treats-supplements-for-all-pets","title":"Treats \u0026 Supplements for All Pets","updated_at":"2025-12-31T14:20:24+00:00","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eExplore our range of 100% natural pet treats and supplements below. Whether your pet is struggling with stiff joints, anxiety, or digestion issues, or you’re simply looking for some natural pet treats - all of our products are designed to keep your pets happy and healthy.\u003c\/span\u003e\u003c\/p\u003e","published_at":"2025-05-21T18:07:48+01:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"retail-only"}],"published_scope":"web"}]
20% Off Every Order. Hassle-Free Deliveries. Change Or Cancel At Any Time. VIP Offers + Early Access.
Benefits
Our non-drowsy Natural All-Itch Drops are fast-acting and long-lasting, helping to reduce itching, irritation and watery eyes.
Our 100% natural formula supports the body's natural anti-inflammatory response and helps to reduce the itching sensation.
How To Use
Simply add to food, water or directly into your pet’s mouth. With no hard pills or tablets to swallow, it couldn’t be easier to use.
Daily Amount: 1 drop per 1 kg of body weight. Max 25 drops. Shake well before use.
Suitable for any breed of dog, cat, horse or ferret over 8 weeks old. It is not suitable for pregnant or lactating animals.
This product is particularly suitable for dogs breeds that are predisposed to developing seasonal sensitivities, including Chinese Shar-Peis, Wirehaired Fox Terriers, Golden Retrievers, Dalmatians, Boxers, Boston Terriers, Labrador Retrievers, Lhasa Apsos, Scottish Terriers, Shih Tzus, and West Highland White Terriers.
Ingredients
Skullcap (Scutellaria Baicalensis)
Ginkgo
Nettle
That's it!
Shipping & Delivery
FREE Standard Tracked Delivery (3-5 working days) on all UK orders over £35.00.
For orders under £35.00 there is a flat charge of £3.99 for Standard Tracked Delivery (3-5 working days).
UK Next Day Tracked Delivery (1-2 working days) has a fee of £4.99.
Sometimes used within pet calming products due to its cognitive health benefits, promoting relaxation and supporting the natural calming pathways in your pet’s brain, Skullcap is also extremely beneficial in others ways too.
Skullcap is known to support the body's natural anti-inflammatory response and help reduce itching. It is a powerhouse herb in traditional Chinese medicine, with many other reported uses; including to support the immune system and promote heart health
Ginkgo
An amazing herb that is a favourite of traditional Chinese medicine due to its wide range of health benefits. Ginkgo supports your pet’s overall wellbeing, particularly their brain and heart health.
One study found that Ginkgo was effective in reducing age-related behavioural disturbances with elderly dogs, subsequently improving their quality of life. The supplement helped to minimise the impact of disorientation and sleep disturbance, with 79% of dogs showing a good response.
Ginkgo is packed with flavonoids, which have powerful antioxidant qualities and terpenoids, which help to aid circulation.
Nettle
Nettle is best known for helping to reduce your pet's itching sensation. One study found that Nettle (Urtica Dioica) can inhibit several key inflammatory events that cause the symptoms of seasonal allergies, such as reducing histamine activity, the immune reaction that creates the itchy sensation.
This common weed is rich in fibre and packed with antioxidants, holding many other health benefits for your pets. These include supporting their immune system, promoting digestive health and helping to improve the condition of your pet’s skin and coat.
100% Natural
We provide a range of 100% natural treats, supplements and hygiene products to help keep pets feeling healthy from the inside out!
No Artificial Nasties
All of our products are free from artificial chemicals, preservatives and fillers found in many alternative mass-produced brands.
Over 1 Million Happy Pets
We're passionate about pet wellbeing, supporting them on their journey of daily wellness and lifelong happiness!
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Your questions answered
Frequently Asked Questions
Why we love what we do?
We pride ourselves on being real people making real products for real pet owners and their pets. Knowing our products enhance the health and happiness of pets is what motivates us to keep doing what we do.
How long does a bottle last for one cat?
Depending on your pets size we recommend different dosages and this will effect the length of time the bottle lasts. An Extra Small pet (0-5kg)1-5 drops, bottle will last approx 6 Months, a small pet (5-10kg) 5-7 drops, the bottle should last 4 Months. A medium pet 10-20kg) 7-10 drops a bottle should last 3 Months, a large pet (20kg+) 15 drops a bottle would last 2 Months.
What are the ingredients?
The Allergy Aid ingredients include: Huang Quin, Gingko and Nettle.
What makes our products unique?
We show clearly what ingredients we include across our entire range, making it simple for pet owners to understand exactly what the product is and does.
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Passionate About Pet Wellbeing
Founded in 2017, our vision is to be the UK’s first 100% natural pet supplement brand, providing healthy, natural alternatives to many mass-produced pet products. Free from any artificial chemicals, preservatives or fillers, we strive to deliver only the best products for you and your pet.
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